DIGITAL MARKETING
Link Building Services
We offer you link building service, which helps your website to develop backlinks and discover new webpages, websites as per the keywords and determines the ranking higher in the SERPs. This service is one of the crucial ranking factors for a website; it helps to strategies opportunities and earns valuable inbound links.
Selecting backlinks as per keywords and traffic Search Engine determine trustworthy and authoritative websites. Thus drive referral traffic and increases theirs site authority.
Why build links? Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable. Google’s algorithms are complex and always evolving. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Pay-per-click (PPC)
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PPC stands for pay-per-click. This is digital advertising model where you pay to run your advertise on search engine in order to direct traffic to your websites. You must have heard companies running campaign time to time to promote the business and land maximum traffic to their websites.
Pay-per-click is commonly associated with first-tier search engines such as Google Ad Words and Microsoft Bing Ads. The process to follow for PPC is different from platform to platform. But in general the process follows, running the campaign and target the audience based on objectives. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Advertisers refine the settings and targeting the audience, location, device etc. Then PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content Every time the add is clicked the advertiser is charged for it. Input and bidding strategy is set and the landing URL is defined where the traffic lands per click.
Google Ads is the single most popular PPC advertising system in the world. The Google Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models
SEO Copywriting
Wondering! What SEO copywriting is? What is difference between copy writing and SEO copy writing? — And if it’s important for your site?
SEO copywriting is the method of optimizing web pages with target keywords to drive more traffic to website. SEO writing works on three elements.
- Keyword Research
- Content Planning
- Content Creation
Keyword plays important role in SEO copywriting, crafts content with proper keywords that will attract more users to a website. Our objective is to write in such a way to make our audience to take action. SEO copywriting differs from the copy writing; the objective here is to attract organic traffic by crafting content using keywords in such manner that will attract more users to websites.
- Contains key phrases — words your target reader types into a search box to find the information she wants.
- Helps online content rank higher in search results (such as Google.)
- Drives qualified traffic.
This has to be quality writing and shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus
Social Media Marketing
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although termse-marketing and digital marketing is still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
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SEO Service
Search Engine Optimization(SEO) services, at present, have become the best performing marketing channel. Also, it has the potential to give instant results and drive potential customers towards the business. If the solutions are backed with a team of experienced professionals and results can facilitate the discovery of various dynamics of search result rankings. Our SEO Services in Bangalore are grounded with efficient skills in content creation and meticulous activities working under the SEO relevant factors. SEO services can easily outperform any other marketing channel by successfully driving the business directly to it.
Search Engine Marketing
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Search engine marketing is the method of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Content Writing
Content writing is almost always associated with SEO marketing campaigns. It will involve writing tightly focused texts that include a set of keywords or phrases that have been researched by marketers. High-quality content will ensure that these keywords appear in the right density. The text will also be fluently written, clear and able to promote the product being specified. The quality of the content produced also needs to be high. Poor quality content is less likely to reach a high search engine ranking, meaning that the webpage in question will not be read by a large number of potential clients. The skills required for content writing are varied. They include the ability to write fluently and persuasively on a range of subjects while integrating keywords without losing readability.
